Bachelor of Science Degree in Business

Marketing Concentration

This concentration is concerned with activities related to the marketing and distribution of goods and services from the source of supply to the source of demand, both locally and internationally. This concentration is particularly appropriate for careers in advertising, sales, brand management, retailing, wholesaling, market planning, industrial marketing, international marketing, marketing research, distribution, and marketing management in various types of organizations.   

Concentration Requirements

To find out what the next four years might look like for this degree, fill out your information and follow the prompted steps to arrive at a sample degree map. For more information specific to you and your situation, please schedule a visit with an advisor today. You may also refer to the most current Academic Bulletin for Management concentration requirements.