Bachelor of Arts in Communication Arts Degree Requirements

These requirements are for students who start in Fall 2011 or later. Students who began the program before this time can use either these requirements or the previous degree requirements.

To earn this degree, you must complete a minimum of 120 credit hours. In addition to the School of Humanities and Social Sciences BA general education and degree requirements, you will complete at least 42 credit hours as follows:

Part 1: Core (24 Hours)

The core of the curriculum grounds each student in the theoretical and applied nature of the discipline, culminating in a capstone project in the Senior Seminar. All majors must complete each of the following courses:

  • SPCH C200 Introduction to Mass Communication
  • SPCH S205 Introduction to Speech Communication
  • SPCH C321 Persuasion
  • SPCH S336 Communication Theory
  • SPCH C380 Organizational Communication
  • SPCH S398 Independent Study in Speech Communication (Senior Seminar)
  • SPCH S427 Cross Cultural Communication
  • SPCH C300 Internship/Practicum OR any 300 level communication class not taken to satisfy a requirement in Part 2 or Part 3 of the degree.

Part 2: Experiential Component (6 Hours)

The experiential component of this degree is designed to provide students with real-world experience in the field of communication. These courses link students to the broader community, beyond the campus, pushing them to work with and/or develop projects with constituent groups outside the classroom. Through class assignments, such as interviewing workshops (C325) and group designed and administered surveys (C393), students will initiate and manage projects and campaigns designed to address real world problems in a mentored and supportive setting. Students choose two courses from among the following:

  • SPCH C393 Communication Research Methods
  • SPCH C300 Radio
  • SPCH C325 Interviewing
  • SPCH S201 Communicating in Public

Students must receive a grade of B- or higher in order to receive credit towards the degree for courses in the experiential cluster.

PART 3: Concentration (12 HOURS)

The final component is the concentration. These concentrations build upon the core and experiential components of the degree by providing students with a focused area of study. Students must complete all courses in one concentration of their choice. The concentrations are listed below.

Public Communication

The Public Communication concentration focuses on developing students’ presentation skills and is designed to prepare them for careers in business, government, marketing, sales, advertising, speech writing, and other careers in which oral and written communication skills are essential.

  • SPCH S228 Argumentation and Debate
  • SPCH C444 Political Communication
  • COAS 200 Leadership Studies
  • NMCM N351 Cyberculture and Community 

The Journalism concentration develops student writing, editing, layout and photography skills, teaching students the journalism basics of reporting and editing. Students are encouraged to combine the basics of the profession with online media and their own unique interests to better prepare them for a market that demands great breadth and sensitivity to the intersections between social issues, human nature, and technology.

  • SPCH J200 Writing for Mass Media
  • ENG W365 Theories and Practices of Editing
  • NMCM N250 Graphic Design I OR JOUR J344 Photojournalism Reporting
  • JOUR J290 Internship in Journalism
Public Relations/Corporate Communications

The Public Relations/Corporate Communication concentration prepares students to strategically manage communication resources for both profit and nonprofit organizations. Coursework prepares students to enhance a corporation’s image and reputation, monitor and resolve its issues, and influence relevant attitudes and opinions. Grounded in communication theory and the four-step process, students will enhance their writing and planning skills and learn a variety of communication formats and media techniques.

  • SPCH S233 Intro to Public Relations
  • SPCH S333 Public Relations
  • SPCH C391 Public Relations Campaigns
  • NMCM N250 Graphic Design I


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