The American Medical Association also recognizes Wellness and Health Promoters as a part of the Allied Health Professions. Their positions go by many titles, depending on where they work, who they work for and what they do. Common employers include federal government agencies, nonprofit organizations, and corporations involved with the health, education, and physical activity. Common titles include community health advisor, family advocate, health educator, liaison, promoter, outreach worker, peer counselor, health interpreter, and health promoters. These professionals engage in health education, advocacy, policy development, and community development.
Wellness and Health promoters’ responsibilities can include the following:
- Helping individuals, families, groups and communities develop their capacity and access to resources including health insurance, food, housing, quality care and health information
- Facilitating communication and client empowerment in interactions with health care/social service systems
- Helping health care and social service systems become culturally relevant and responsive to their service population
- Helping people understand their health condition(s) and develop strategies to improve their health and well being
- Helping build understanding and social capital to support healthier behaviors and lifestyle choices among people
- Delivering health information using culturally appropriate terms and concepts linking people to health care/social service resources
The number of wellness and health promoters in the US is set to grow by 18% up to 2018, which is higher than the national average for all jobs. This growth, according to the Bureau of Labor Statistics is due to the rising cost of healthcare which will see more health promoters educating people on healthier lifestyles to keep them from becoming sick and reducing the need for medical treatment.